master your mind,
transform your voice

Vocal Psychology

Success coaching for singers.

What is Vocal Psychology®?

The Vocal Psychology® program is customized coaching
in all the things YOU need to succeed as a singer:
holistic vocal coaching, performance coaching, mindset coaching & more

In the Vocal Psychology® program you will learn how to sing like a professional AND build up the confidence you need to perform at the level you want. Don’t settle for less than your full potential any longer!

Book your strategy session here, and let me know: How are you holding yourself back?

Apply for the Vocal Psychology® program

Here’s what you can expect:

artist development

find your unique sound
develop your artist brand
perform with confidence
vocal coaching

exercises for YOUR voice
master vocal technique
learn how to sing with ease
mindset coaching

S.M.A.R.T. goals & vision
create a success mindset
holistic & result-oriented

Maruja Retana is success coach for singers & songwriters.

After obtaining her Master’s Degree in Cognitive Psychology, she began a career in psychology in The Netherlands.

Her passion for music led her to step into a second career as a professional singer and songwriter. She signed a management and publishing deal with Sony/ATV in 2011 and has worked with several top producers, DJ’s and songwriters ever since.

Around the same time, she founded a vocal coaching / artist development company, and launched the Vocal Psychology program. With this program she has successfully coached hundreds of singers (beginners & professionals) since 2008.

I help singers & songwriters get into peak performance shape, also known as ‘the flow’ 🙂

My mission is to help you sing your heart out,
express yourself in an authentic, confident way,
and share your gifts with the world.

Curious how I went from being an ‘ok singer’ to getting signed, releasing my original songs internationally, getting national radio airplay, performing weekly for large crowds… and actually ENJOYING myself instead of feeling embarrassed?

And wanna know how I’ve coached many others to do the same?

Success Stories

BARBARA, mother of KATYA

“Our 9 year old daughter is a strong actress, model, and pianist…but what she really wants to do is sing. She has a sweet voice with beautiful pitch, but lacks the confidence to perform. In her time with Maru, she’s learning to “feel” the music, use more space (both physically and emotionally), and develop her innate talents. Maru knows how to bring the fire out of a developing artist. What a gift!”


“Maruja has been a trusted partner in our daughter’s life and career. What sets Maruja apart is that she genuinely cares on a personal level. Her strength is that she’s able to perfectly balance both the professional side (perfecting vocal technique and getting the highest quality performances possible) with the emotional side (dealing with the complexities of being a teenage girl in a complicated world). She manages both – very important – aspects of Rachel’s life extremely well. By coaching Rachel in channeling her emotions through singing, she has pushed her to completely new levels in terms of vocal performance. Through working with her, we’ve gotten auditions for America’s Got Talent, and caught the interest of some truly big industry players. Maruja really helps our daughter deliver when it counts and when the pressure is on. We couldn’t have gotten where we are without Maruja!”

Learn How to Sing

“Before I started working with Maruja a little over a year ago, I had no confidence in becoming a singer, I couldn’t even get any pitch right. She convinced me anybody can learn to sing, and I’m amazed at how much, and how fast you can learn. Only one year later and I’m performing live as a singer! I believe because Maruja really understands what I want to learn, and what way of learning is best for me, progress is super fast.  The Vocal Psychology® program is the best way of vocal coaching, because Maruja shows you how to overcome both physical, and mental obstacles with ease.  Within a year, people went from telling me I shouldn’t try to sing, to telling me I sound like a professional singer. Besides, I went from struggling with an E to belting out high Bb’s! I can’t wait to discover what there is left to learn!”


Maruja is a special and talented person. In my very first lesson, her unique gift and the mind-blowing effects of the Vocal Psychology® program became apparent… she has the ability to see into someone’s heart and she uses her intuition and skill to pull out the very best of you. I felt like she “got me” immediately, recognizing my strengths and weaknesses and addressing each of them with an impressive mix of vocal techniques and personal connection. She pushed me to connect emotionally in a way I had not done before. I am so grateful to have found a special person like her.


Maru works her magic so quickly to get her students to open up and improve their vocal quality. It took 30 minutes with her to drastically change my performance to one with the ease of a seasoned performer!


The only real way to fully ‘get’ the magic of Vocal Psychology® is to try it.

Sign up today!